Song Hye-kyo Paints Autumn with Elegance

High-end women's fashion brand MICHAA, led by CEO Shin Wancheol of Shinsun International, has unveiled its 2025 FALL campaign pictorial featuring brand muse Song Hye-kyo, showcasing elegant charm like a painting.

This campaign, under the concept 'Atelier – Tinted of Fall,' captures MICHAA's delicate sensibility that blurs the lines between art and everyday life through calm colors, artistic silhouettes, and sophisticated layering.

In the released pictorial, Song Hye-kyo embodies the essence of autumn with restrained beauty, seamlessly blending into the space with her profound visuals.

Song Hye-kyo showcases luxurious layering with a beige-tone jacket, blouse, and lace-detailed skirt, and an elegant, dramatic style with a black outer and voluminous mesh flare skirt.

The khaki beige leather outfit, paired with high boots, creates a practical yet stylish urban mood that captures the chic allure of autumn.

Additionally, Song Hye-kyo emphasizes classic elegance with an ivory tweed setup featuring delicate details and gold button points, and she showcases MICHAA's signature refined mood with a blue-gray suit outfit.

Meanwhile, the MICHAA 2025 FALL COLLECTION is available at offline stores nationwide and on the official online mall.